A wedding album is more than just a series of photographs. It’s a storybook. A timeless collection of fleeting moments and heartfelt emotions immortalised and weaved together to create a beautiful narrative of a couple’s celebration of their union. Photos will bring your client’s wedding day to life long into the future. Therefore, creating the perfect wedding album requires careful thought and preparation. As a wedding photographer, how can you create a keepsake that captures all the significant milestones and little details?  Tips for Creating the Perfect Wedding Album To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that software To View More >>

We came across Jacqui McSweeney's Instagram when she shared an image of a Queensberry album. We liked her feed so much we asked her to tell us more about herself… Why do I love photography? I love how organic it is in that I can have an idea for an image but from that idea to looking through the viewfinder to pressing the shutter everything can change. I love how excited it makes me, and how I can share that excitement with the people I am photographing, and the people viewing my images. I love thinking about the colours of an image or the beautiful tones of a black To View More >>

"A day of laughs, speeches, amazing food and a crazy dance floor"- Katherine Ashdown. Jess and Mark's wedding was a relaxed, fun-filled day, at an amazing venue to top it off. They wed at the exclusive Cliff Barns, which only does a few weddings each year. UK photographer Katherine Ashdown made the magic happen and designed this beautiful 14x10 Classic Flushmount album for them. The Buckram Gold cover is gorgeous! A personal title page is the perfect start to any album. Flushmount albums allow the option of full bleed images - adding the perfect balance to any album. If To View More >>

Set in Vancouver Canada, Tara and Ian opted for a beautiful Garden wedding. They wed under a large maple tree near the ocean on a breezy June day. I adore everything about this 14x10 Duo album; the ultra-soft colour palette, the beautiful selection of black and white images and the lovely photographs captured by Melia from Lucida Photography. A translucent title is a lovely start to any album. I am in love with this venue! The Brock House Restaurant is where the ceremony and reception took place. The combination of the charming old house and the ocean views fit Tara To View More >>

Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>

2012 has been a busy year for us and we’ve been listening to your feedback along the way. We’ve made some big and exciting changes to our album categories that will simplify and streamline our products and make working with us as simple as possible. Visit our website to explore the updated product pages for yourself, and read on for an overview of our updated categories, some pretty tasty price reductions, and a few other goodies we think you’ll like. Changes to album categories: People have fallen in love with our “press albums” (the product and the price!) but we’ve wanted to add To View More >>

We've been working hard to make Workspace the best it can be and we thought you might enjoy a little test drive to try out some of the newer features. To help you get started we have two special offers: 1. FREE ALBUM DESIGN if you place your order in Workspace until Friday 7 September. 2. HALF PRICE COLOUR CORRECTION on your Workspace image collections until Friday 7 September. We have also updated our knowledge base with some helpful information to help you make the most of this special offer. See further notes on batch colour correction here and uploading an album design order here So To View More >>